The marketing bootcamp course takes 12 weeks, and consists of four (4) modules. Each module contains three (3) lessons. Lessons are approximately one (1) hour apiece, and has a corresponding quiz to help reinforce what you’ve learned.
Week 1: Branding (Understanding What Makes You YOU and why that’s important.)
Week 2: Customers (Understanding Your Customers and crafting content that attracts/retains them/builds referrals. Understanding how content keeps you connected to prospects regardless of where they are in the sales cycle.)
Week 3: Business (What you can do yourself and what you should pay others to do and how to do so affordably: Fiverr, Upwork, etc.)
Week 4: Understanding Which Topics To Write About
Week 5: Brainstorming Topics (topic starters, customer questions, pain points, thinking how customers think about their homes - getting personal).
Week 6: Writing and publishing best practices, do’s and don’ts (Length, SEO, Selling/CTA).
Learn how to set up pages on each platform, How to post, when to post, what tools to use, what to post, what not to post, how to respond to criticism/spam and more.
Week 7: Facebook
Week 8: LinkedIn
Week 9: Instagram
Week 10: Getting started basics (How to get people to subscribe, do’s and don’ts of subscribing. Free/cheap tools you can use and how to set them up. How often to email. Should I “sell?”)
Week 11: What to write about in your newsletters
Week 12: What to do next? (How to tie all 12 lessons together and get started)
While training organizations in marketing essentials over the past seven years, Diana has found that many businesses tend to lose steam after the initial excitement of their training wears off. That’s where ongoing coaching comes in. During and after your training, Diana will provide ongoing training and coaching through private online resources and regular webinars where she answers your questions and helps you overcome the unique challenges you face as you grow your business.
Gain access to Diana and Mike for questions, support and accountability during and after your training. Share your successes, share your content, ask questions - we are here to help!
Ask specific questions about YOUR business and its marketing challenges. Each month, you can submit your questions via a unique form only for members of this training program. Diana will answer your specific questions during a private webinar that is recorded so that you can watch whenever it’s convenient for you (and on whatever device works best for you).
Accountability and reminders are critical. That’s why we’ll send you (or whoever on your team will be handling your marketing efforts) a weekly email with prompts, tips and other quick help to keep you moving forward and implementing your training.
Each quarter, Social Chameleon will release a new training module, training webinar or downloadable marketing resource to help take your training to the next level.
Diana has completed this training on-site with employers across the country at a cost of $10,000 or more. Her standard coaching program costs $2,000 per month. That’s a total of $34,000 per year! To bring the highest-level of marketing experience and training to WNY small businesses, Diana and Mike are opening this program up specifically to WNY business owners who are serious about getting to the next level, understand they need to make an investment in marketing, but simply may not have the resources yet to hire someone with the skills and experience needed to get real results.
For the entire 12-week training AND a year of coaching in the program, the total investment for small business owners is only $2,999/yr or 4 payments of $799.
Don’t have time to do all of this yourself? When you join, this program belongs to you and your company. Many companies choose to have an administrative assistant or entry to mid-level staff member complete the training and handle at least some of the more repetitive tasks and processes.
This can help you save a significant amount of time so that you can focus on your most important tasks.
For the entire 12-week training AND a year of coaching in the program, the total investment for small business owners is only $2,999/yr (INCLUDES 40% OFF EARLY BIRD AND PAY IN FULL DISCOUNTS).
For the entire 12-week training AND a year of coaching in the program, the total investment for small business owners is only 4 payments of $799. (INCLUDES EARLY BIRD DISCOUNT).
Strategic Marketing Consultant
Diana Mitchell is a strategic marketing consultant who has worked with Fortune 500, Inc. 500 and #1 New York Times Bestselling Author-led companies. Her work has been seen in Entrepreneur, HuffPost and Fox News. She has generated results garnering millions of dollars for clients over a 20-year marketing career working with large and small businesses. As a local, Western New York business owner since 2011, she is constantly looking for ways to bring strategic marketing to small business owners across the area. Diana, her husband and two kids reside in the Town of Tonawanda.